Universities in Organizational Communication

a Strategic Area that has advanced to stages of change in competencies and skills that a specialist in the discipline must have

Abstract

The fundamental and most important competencies that the specialist in organizational communication must develop, is shown in this chapter.

Talking about expertise implies referring to knowledge, skills, ways of thinking and interacting with others. Organizational communication is applied in contexts where it is necessary to implement and activate strategic messages and narratives; this discipline has advanced and transcended through stages that cause the change of human resources or that cause the improvement of material resources seeking to achieve organizational objectives in accordance to the common good. The development of skills in the organizational communication specialist allows them to enhance their communication skills such as: speaking correctly, knowing how to listen, asking assertive questions, designing messages according to each need, expressing well-structured thoughts, proposing a flow of information through the appropriate channels-, be a reference for coherence between what is said and done, propose verbal and non-verbal congruence, correctly decode organizational needs, etc., and even to provide advice and consulting. This proposal is the result of the application of intervention projects in public and private organizations by students from a private university in the State of Puebla, at the time they are taking the subject in organizational communication.