ETHNOGRAPHIC STRATEGIES TO APPROACH CONTEMPORARY JOURNALISM: PROPOSAL AND CHALLENGE

Abstract

In this text a methodological proposal for the study of contemporary journalism using ethnographic strategies is presented. The objective is to make explicit some of the tools used to know the social reality, focused on the analysis of journalism, with the aim of discussing them. The article raises the need to assume the transformations of journalism that displace it from the purely mediatic environment to win in analytical territory taking advantage of its multiple articulations. It concludes by presenting formulations for the assembly of the technical protocols and calling to critically examine this and other proposals.