El comportamiento de la prensa durante el periodo de campañas 2018: El fortalecimiento de un discurso basado en la alternancia de Chilpancingo.

Abstract

This study focuses on the analysis of the press in the state of Guerrero, specifically, on the newspapers with circulation in the capital city, Chilpancingo de los Bravo. Where, qualitatively, applying the content analysis technique and drawing on “agenda-setting” theory, the information disseminated during the 2018 election campaign was analyzed. The aim of this work is getting to know the coverage that the newspapers assigned to the winner candidate who led to a political alternation. Also following the other two candidate who contended for the same position. Making a detailed description of the way in which each one of them was presented during that period. Furthermore, this information was compared with the results of the survey applied, in order to know the perceptions of the people who voted.

These findings suggest that the wide coverage on the press that was given to Antonio Gaspar Beltrán during the campaign process. This indicate that there was no only a possitive address for this candidate's image, but it was finally helped him in the development of the public opinion.