Video essays on cinema on YouTube: impact, form and textuality

Authors

  • Brenda Muñoz Universidad Autónoma de Coahuila
  • Gabriela de la Peña Astorga Universidad Autónoma de Coahuila
  • Cecilia Antonieta Guillermo Valencia Universidad Autónoma de Coahuila

DOI:

https://doi.org/10.38056/2024aiccXXXI651

Keywords:

videoessay, cinema, YouTube, Film-essay, textuality, audivisual discourse

Abstract

Based on the examination of video essays about cinema collected from YouTube, this article outlines the distinctive features that this audiovisual genre acquires on this platform. A complementary mixed-method approach was implemented for the study, integrating content analysis to review the impact and form of a sample of 54 clips, and qualitative analysis to dig into the verbal and audiovisual rhetoric of the pieces. Our findings suggest that it is an audiovisual product typically composed of stock images that illustrate the verbal content and it generally has a low impact on the platform. However, the significance of this genre lies in the way it documents different forms of knowledge—intuitive, concrete, and universal—objectified in images, memes, and reaction gifs, among other textual resources.

 

 

Fecha de recepción: 20/06/2024

Fecha de aceptación: 12/10/2024

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Published

2024-12-16

How to Cite

Muñoz, B., de la Peña Astorga, G., & Guillermo Valencia, C. A. (2024). Video essays on cinema on YouTube: impact, form and textuality. Anuario De Investigación De La Comunicación CONEICC, (XXXI). https://doi.org/10.38056/2024aiccXXXI651

Issue

No. XXXI (2024): Anuario de Investigación de la Comunicación CONEICC

Section

Articles

License

Copyright (c) 2024 Brenda Muñoz, Gabriela de la Peña, Cecilia Antonieta Guillermo Valencia

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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