Social Imaginaries of University Students in Mexico: Digital Technologies for a Good Life

Abstract

The imaginaries that societies have built around technology shape the ways in which we adopt emerging tools. This study explores how university students in Mexico imagine the role of digital communication technologies in their pursuit of a good life. Twelve online audiovisual focus groups were conducted with 66 students from six public Mexican universities. The findings revealed three major frameworks of meaning, or social imaginaries, regarding technology: techno-optimistic, techno-resistant, and techno-critical. These imaginaries, which were reshaped during the COVID-19 pandemic, are key to understanding how young people relate to emerging technologies such as artificial intelligence. The study highlights the need for universities to develop educational strategies that foster the ethical, critical, and creative use of these technologies, aligning them with the values and aspirations of new generations. Taking a more holistic approach can help not only prevent and manage digital risks but also strengthen the comprehensive education of students, preparing institutions to meet the challenges of a dynamic and global digital environment. It is emphasized the importance of ensuring that digital technologies are in tune with the hopes and principles of today’s youth.